GoGo Morrow

Event ID: MS65246

Sun, Mar 15, 2026 | 3:25 AM - 3:45 AM

Venue: Marlow

View on Official SXSW

Summary

When you listen to GoGo Morrow, it’s clear that every song comes from an authentic place. The Los Angeles–based R&B artist prides herself on creating music that reflects real emotions. “I’m very genuine in my art,” she says, explaining that her songs often tell her own stories as well as those of friends and family. After going through a breakup, GoGo began exploring a darker, more introspective sound. This shift inspired a trilogy of EPs, each representing a different emotional persona. The first project, Ready (2022), captured vulnerability and openness to love. The follow-up, Set, explores the opposite—choosing emotional distance and prioritizing personal peace. Songs like “Emotionally Unavailable” reflect a time when she felt closed off from relationships, while “La La Lies” blends hip-hop and R&B with vibrant production. Growing up in Philadelphia, she absorbed soul, gospel, and Motown influences. Today, she aims to create timeless music and inspire others to keep chasing their dreams.

Contributors

Raw Event JSON

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Open JSON payload
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