Los Juanos

Event ID: MS65229

Thu, Mar 12, 2026 | 3:00 AM - 3:40 AM

Venue: Mala Fama Rooftop (Mala Fama)

View on Official SXSW

Summary

While the sounds of Latin Alternative are everywhere, the culturally important and wholly distinct identity of San Antonio, TX has primed its sounds to be heard on a broader scale; proudly taking this sound nationwide is Los Juanos. Liberally interweaving Conjunto, Corrido, and Cumbia Norteña with elements of Dream Pop, Psychedelic, Punk, Hip-Hop and more, Los Juanos echo the pioneers of the Tejano movement, characterized by an unfiltered creativity and an even more daring disregard for the cultural barriers that cut through la frontera; algo ni de aquí, ni de allá.

Contributors

Raw Event JSON

Large nested arrays are compacted for page readability. Full payload remains in dataset files.

Open JSON payload
{
  "id": "MS65229",
  "track": null,
  "focus_area": null,
  "category": "Tejano",
  "event_id": "MS65229",
  "event_type": "showcase",
  "format": "Tejano",
  "genre": "Tejano",
  "subgenre": "Regional Mexican",
  "name": "Los Juanos",
  "presented_by": null,
  "publish_at": "2026-03-09T13:48:00.000-05:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-12",
  "end_time": "2026-03-12T22:40:00.000-05:00",
  "start_time": "2026-03-12T22:00:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "Los Juanos",
    "credit": "Sid Rodriguez-Tovar",
    "url": "https://images.sxsw.com/iHyp_Gsn-_BK3JasbbCx7_LTRvs=/950x633/images.sxsw.com/178/cf397d97-89d3-eace-0e48-9ecffbddbe27/artist-73203"
  },
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 73203,
      "city": "San Antonio",
      "country": "United States",
      "entity_id": 2283817,
      "genre": "Tejano",
      "name": "Los Juanos",
      "subgenre": "Regional Mexican",
      "state": "TX",
      "type": "artist",
      "artist_connection": "Distribution - US, Distribution - Worldwide, Other Artists to Tour With, Booking Agent - US, PR/Publicity Agency",
      "image": {
        "alt_text": "Los Juanos",
        "credit": "Sid Rodriguez-Tovar",
        "url": "https://images.sxsw.com/iHyp_Gsn-_BK3JasbbCx7_LTRvs=/950x633/images.sxsw.com/178/cf397d97-89d3-eace-0e48-9ecffbddbe27/artist-73203"
      },
      "details": "While the sounds of Latin Alternative are everywhere, the culturally important and wholly distinct identity of San Antonio, TX has primed its sounds to be heard on a broader scale; proudly taking this sound nationwide is Los Juanos. Liberally interweaving Conjunto, Corrido, and Cumbia Norteña with elements of Dream Pop, Psychedelic, Punk, Hip-Hop and more, Los Juanos echo the pioneers of the Tejano movement, characterized by an unfiltered creativity and an even more daring disregard for the cultural barriers that cut through la frontera; algo ni de aquí, ni de allá.",
      "links": {
        "apple": "https://music.apple.com/us/artist/los-juanos/1596877359",
        "bandcamp": "https://losjuanos.bandcamp.com",
        "instagram": "https://www.instagram.com/_losjuanos_",
        "spotify": "https://open.spotify.com/artist/4ekCib4fVdIfgVt6OiKwXv?si=1z8_8eBhTzeU8dnPk4Cd2w",
        "tiktok": "https://www.tiktok.com/@_losjuanos_",
        "website": "https://www.losjuanos.com",
        "youtube": "https://www.youtube.com/watch?v=gvEfuli4hw0"
      }
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2453",
    "indoor_outdoor": null,
    "mixhalo_url": null,
    "name": "Mala Fama Rooftop",
    "parent_id": "V2295",
    "parent_venue_name": "Mala Fama",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "422 E. 6th St.",
      "lat_lon": [
        30.2670288,
        -97.7383848
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Mala Fama"
    },
    "root": {
      "id": "V2295",
      "name": "Mala Fama",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": null,
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": "https://music.apple.com/us/artist/los-juanos/1596877359",
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "While the sounds of Latin Alternative are everywhere, the culturally important and wholly distinct identity of San Antonio, TX has primed its sounds to be heard on a broader scale; proudly taking this sound nationwide is Los Juanos. Liberally interweaving Conjunto, Corrido, and Cumbia Norteña with elements of Dream Pop, Psychedelic, Punk, Hip-Hop and more, Los Juanos echo the pioneers of the Tejano movement, characterized by an unfiltered creativity and an even more daring disregard for the cultural barriers that cut through la frontera; algo ni de aquí, ni de allá.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "LOS JUANOS",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": null,
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": "gvEfuli4hw0",
  "related_events": [],
  "related_sales_client": null
}