NHL STRAP

Event ID: MS65192

Wed, Mar 18, 2026 | 1:50 AM - 2:00 AM

Venue: The Creek and the Cave Backyard (The Creek and the Cave)

View on Official SXSW

Summary

Hailing from Austin, Texas, NHL Strap is one of the most talked-about rising voices coming out of the Lone Star State. Representing the prominent collective Never Had Love (NHL), Strap delivers raw, unfiltered street music that reflects real life, real struggles, and real ambition. Over the past few years, NHL Strap has steadily built his name across major hip-hop platforms. His presence has been featured multiple times on SayCheeseTV, one of the culture’s most influential outlets, and he has also appeared on the widely known No Jumper platform where his bold single “Legalize Prostitution” sparked conversation and attention across the internet. Momentum around Strap’s music has continued to grow as records like “Benihana” and “One Way” have been gaining serious traction online. The buzz reached another level when Houston rap heavyweight Sauce Walka reviewed Strap’s music live on stream and gave him a strong co-sign, calling NHL Strap one of the dopest up-and-coming artists coming out of Texas. Now stepping into a new chapter of life after completing 10 years of probation, NHL Strap is fully focused on music and ready to make his biggest push yet.

Contributors

Raw Event JSON

Large nested arrays are compacted for page readability. Full payload remains in dataset files.

Open JSON payload
{
  "id": "MS65192",
  "track": null,
  "focus_area": null,
  "category": "Hip-Hop / Rap",
  "event_id": "MS65192",
  "event_type": "showcase",
  "format": "Hip-Hop / Rap",
  "genre": "Hip-Hop / Rap",
  "subgenre": "Southern Hip-Hop",
  "name": "NHL STRAP",
  "presented_by": "Jump On It",
  "publish_at": "2026-03-07T16:33:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-18",
  "end_time": "2026-03-18T21:00:00.000-05:00",
  "start_time": "2026-03-18T20:50:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "NHL STRAP",
    "credit": "Never Had Love",
    "url": "https://images.sxsw.com/RR6VAjT0cYbqL4E5OQo-20zuDQ8=/950x633/images.sxsw.com/178/4a23cc44-aaf3-aeaf-5cfc-fefdd2283a0c/artist-76705"
  },
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 76705,
      "city": "Austin",
      "country": "United States",
      "entity_id": 2281874,
      "genre": "Hip-Hop / Rap",
      "name": "NHL STRAP",
      "subgenre": "Southern Hip-Hop",
      "state": "TX",
      "type": "artist",
      "artist_connection": "Brand Partnership, Gear Endorsement, Distribution - US",
      "image": {
        "alt_text": "NHL STRAP",
        "credit": "Never Had Love",
        "url": "https://images.sxsw.com/RR6VAjT0cYbqL4E5OQo-20zuDQ8=/950x633/images.sxsw.com/178/4a23cc44-aaf3-aeaf-5cfc-fefdd2283a0c/artist-76705"
      },
      "details": "Hailing from Austin, Texas, NHL Strap is one of the most talked-about rising voices coming out of the Lone Star State. Representing the prominent collective Never Had Love (NHL), Strap delivers raw, unfiltered street music that reflects real life, real struggles, and real ambition.\n\nOver the past few years, NHL Strap has steadily built his name across major hip-hop platforms. His presence has been featured multiple times on SayCheeseTV, one of the culture’s most influential outlets, and he has also appeared on the widely known No Jumper platform where his bold single “Legalize Prostitution” sparked conversation and attention across the internet.\n\nMomentum around Strap’s music has continued to grow as records like “Benihana” and “One Way” have been gaining serious traction online. The buzz reached another level when Houston rap heavyweight Sauce Walka reviewed Strap’s music live on stream and gave him a strong co-sign, calling NHL Strap one of the dopest up-and-coming artists coming out of Texas.\n\nNow stepping into a new chapter of life after completing 10 years of probation, NHL Strap is fully focused on music and ready to make his biggest push yet.",
      "links": {
        "apple": "https://music.apple.com/us/artist/strap-never-had-love/1474876489",
        "instagram": "https://www.instagram.com/strap_neverhadlove",
        "spotify": "https://open.spotify.com/track/5YlbfTeCNecoW85KA7tfYS?si=a173b32074e84e27",
        "youtube": "https://youtu.be/TyNUSXI0XJQ?si=Hbw0mtheWd5lS65Q"
      }
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": "21+",
    "floor": null,
    "id": "V0583",
    "indoor_outdoor": "OUTDOOR",
    "mixhalo_url": null,
    "name": "The Creek and the Cave Backyard",
    "parent_id": "V0582",
    "parent_venue_name": "The Creek and the Cave",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "611 E 7th St.",
      "lat_lon": [
        30.2670856,
        -97.7362808
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "The Creek and the Cave"
    },
    "root": {
      "id": "V0582",
      "name": "The Creek and the Cave",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": null,
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": "21+",
  "american_sign_language": false,
  "apple_url": "https://music.apple.com/us/artist/strap-never-had-love/1474876489",
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Hailing from Austin, Texas, NHL Strap is one of the most talked-about rising voices coming out of the Lone Star State. Representing the prominent collective Never Had Love (NHL), Strap delivers raw, unfiltered street music that reflects real life, real struggles, and real ambition.\n\nOver the past few years, NHL Strap has steadily built his name across major hip-hop platforms. His presence has been featured multiple times on SayCheeseTV, one of the culture’s most influential outlets, and he has also appeared on the widely known No Jumper platform where his bold single “Legalize Prostitution” sparked conversation and attention across the internet.\n\nMomentum around Strap’s music has continued to grow as records like “Benihana” and “One Way” have been gaining serious traction online. The buzz reached another level when Houston rap heavyweight Sauce Walka reviewed Strap’s music live on stream and gave him a strong co-sign, calling NHL Strap one of the dopest up-and-coming artists coming out of Texas.\n\nNow stepping into a new chapter of life after completing 10 years of probation, NHL Strap is fully focused on music and ready to make his biggest push yet.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "NHL STRAP",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": null,
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": "TyNUSXI0XJQ",
  "related_events": [],
  "related_sales_client": null
}