Home / Schedule / Fri, Mar 13, 2026

Famous Friend

Event ID: MS64630

Fri, Mar 13, 2026 | 6:50 PM - 7:20 PM

Venue: Valhalla

View on Official SXSW

Summary

Famous Friend is the sun-bleached, indie surf solo project of ASCAP award-winning artist and producer Zachariah Carlson. Born out of the fame-soaked dreamscape of West Los Angeles, Famous Friend began as an alter-ego, a playful mirror of the city’s obsession with image. His music blends washed-out indie surf guitars with sparkling dream pop production and post-punk drums, balancing joy and heartbreak in equal measure. The result is nostalgic and cinematic: beach day euphoria melts into late night reflections about relationships past and present. Songs like “Tanlines” and “Nora” have earned millions of streams and support from KCRW tastemakers and helped secure him a spot as a recent member of the prestigious Taco Bell Feed the Beat class of 2025. Amidst all the noise, Famous Friend continues to turn California melancholy into shimmering, golden-hour anthems for dreamers and outsiders. P.S. The multi-instrumentalist is also a frequent writer, producer, collaborator with some of Los Angeles’s premiere indie and alternative acts like Winnetka Bowling League, Casket Cassette, and Floats as well as composer for shows like the Emmy-Nominated “Alexa & Katie.”

Contributors

Raw Event JSON

Large nested arrays are compacted for page readability. Full payload remains in dataset files.

Open JSON payload 
{
  "id": "MS64630",
  "track": null,
  "focus_area": null,
  "category": "Rock",
  "event_id": "MS64630",
  "event_type": "showcase",
  "format": "Rock",
  "genre": "Rock",
  "subgenre": "Indie Rock",
  "name": "Famous Friend",
  "presented_by": "SXSW Planetary GroupDAY PARTY:",
  "publish_at": "2026-02-23T14:00:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-13",
  "end_time": "2026-03-13T14:20:00.000-05:00",
  "start_time": "2026-03-13T13:50:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "Famous Friend",
    "credit": "Alexander Razon",
    "url": "https://images.sxsw.com/aY8ouP7vlIPXteHm2ip4tBpCOEk=/950x633/images.sxsw.com/178/14edaec8-ec58-3f0b-c561-25f49451b640/artist-73413"
  },
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 73413,
      "city": "Los Angeles",
      "country": "United States",
      "entity_id": 2253286,
      "genre": "Rock",
      "name": "Famous Friend",
      "subgenre": "Indie Rock",
      "state": "CA",
      "type": "artist",
      "artist_connection": "Label Management, Brand Partnership, Gear Endorsement, Sync/Music Supervisors",
      "image": {
        "alt_text": "Famous Friend",
        "credit": "Alexander Razon",
        "url": "https://images.sxsw.com/aY8ouP7vlIPXteHm2ip4tBpCOEk=/950x633/images.sxsw.com/178/14edaec8-ec58-3f0b-c561-25f49451b640/artist-73413"
      },
      "details": "Famous Friend is the sun-bleached, indie surf solo project of ASCAP award-winning artist and producer Zachariah Carlson. Born out of the fame-soaked dreamscape of West Los Angeles, Famous Friend began as an alter-ego, a playful mirror of the city’s obsession with image. His music blends washed-out indie surf guitars with sparkling dream pop production and post-punk drums, balancing joy and heartbreak in equal measure.\n\nThe result is nostalgic and cinematic: beach day euphoria melts into late night reflections about relationships past and present. Songs like “Tanlines” and “Nora” have earned millions of streams and support from KCRW tastemakers and helped secure him a spot as a recent member of the prestigious Taco Bell Feed the Beat class of 2025. Amidst all the noise, Famous Friend continues to turn California melancholy into shimmering, golden-hour anthems for dreamers and outsiders.\n\nP.S. The multi-instrumentalist is also a frequent writer, producer, collaborator with some of Los Angeles’s premiere indie and alternative acts like Winnetka Bowling League, Casket Cassette, and Floats as well as composer for shows like the Emmy-Nominated “Alexa & Katie.”",
      "links": {
        "apple": "https://music.apple.com/us/album/tanlines/1737555333?i=1737555336",
        "bandcamp": "https://famousfriend.bandcamp.com",
        "instagram": "https://www.instagram.com/famousfriend/",
        "spotify": "https://open.spotify.com/track/5Nsu9ZQrQ90tA2OS8E9fH2?si=59b3622d1b954750",
        "tiktok": "https://www.tiktok.com/@myfamousfriend",
        "website": "https://famousfriend.com/"
      }
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": "21+",
    "floor": null,
    "id": "V0248",
    "indoor_outdoor": "INDOOR",
    "mixhalo_url": null,
    "name": "Valhalla",
    "parent_id": null,
    "parent_venue_name": null,
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 Red River St.",
      "lat_lon": [
        30.2680595,
        -97.7368537
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Valhalla"
    },
    "root": null,
    "events": "[omitted 5 venue events]"
  },
  "description": null,
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": "21+",
  "american_sign_language": false,
  "apple_url": "https://music.apple.com/us/album/tanlines/1737555333?i=1737555336",
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Famous Friend is the sun-bleached, indie surf solo project of ASCAP award-winning artist and producer Zachariah Carlson. Born out of the fame-soaked dreamscape of West Los Angeles, Famous Friend began as an alter-ego, a playful mirror of the city’s obsession with image. His music blends washed-out indie surf guitars with sparkling dream pop production and post-punk drums, balancing joy and heartbreak in equal measure.\n\nThe result is nostalgic and cinematic: beach day euphoria melts into late night reflections about relationships past and present. Songs like “Tanlines” and “Nora” have earned millions of streams and support from KCRW tastemakers and helped secure him a spot as a recent member of the prestigious Taco Bell Feed the Beat class of 2025. Amidst all the noise, Famous Friend continues to turn California melancholy into shimmering, golden-hour anthems for dreamers and outsiders.\n\nP.S. The multi-instrumentalist is also a frequent writer, producer, collaborator with some of Los Angeles’s premiere indie and alternative acts like Winnetka Bowling League, Casket Cassette, and Floats as well as composer for shows like the Emmy-Nominated “Alexa & Katie.”",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "FAMOUS FRIEND",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": null,
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}