Home / Schedule / Tue, Mar 17, 2026

Willy J Peso

Event ID: MS64105

Tue, Mar 17, 2026 | TBD

Venue: Shangri-La

View on Official SXSW

Summary

Willy J Peso is a Detroit-born lyricist whose music reflects the city’s raw honesty, hustle, and resilience. Blending sharp lyricism with cinematic production, his sound balances lived experience, ambition, and introspection—unapologetic and forward-moving. Operating in the lane of Wiz Khalifa, Curren$y, Larry June, and Big Sean, Willy delivers laid-back confidence, intentional bars, and a lifestyle-forward perspective rooted in independence, ownership, and longevity. His music feels grown and purposeful—made for people building something, not chasing moments. Beyond the stage, Willy J Peso is a cannabis entrepreneur and reform advocate, partnering with licensed brands across Michigan, New Jersey, and Florida. Through music and business, he pushes equity, normalization, and economic opportunity for communities historically impacted by prohibition. On stage, Willy doesn’t just perform—he represents a Detroit-born movement driven by culture, entrepreneurship, and reform.

Contributors

Raw Event JSON

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