La Nueva Ola de Cumbia
Summary
From Latin America to the world, La Nueva Ola de Cumbia reinvents the biggest hits of the ’80s, ’90s, and 2000s with their unmistakable “cumbialized” style, blending rhythm, high energy, and humor into a vibrant show that connects with audiences of all ages. Formed by musicians from Mexico, Colombia, Peru, Nicaragua, and “Outer Space,” the band is quickly becoming one of the most innovative forces in today’s Latin music scene. After signing with Universal Music Mexico in 2024, they’ve continued to rise in 2025 with TV appearances in Mexico and the U.S., featured moments on La Casa de los Famosos México, major event closings during Latin Grammy Week, and sold-out performances like their show at the Mayan Theatre. Releases such as Viernes de Peligro, Cumbiando, and Mujeriego have made strong impact on audiences and Billboard rankings, which described them as “an innovative proposal, a musical madness.”
- Format: Latin
- Category: Latin
- Event Type: showcase
- Presented By: Música No Borders
Contributors
- La Nueva Ola de Cumbia
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "MS64033",
"track": null,
"focus_area": null,
"category": "Latin",
"event_id": "MS64033",
"event_type": "showcase",
"format": "Latin",
"genre": "Latin",
"subgenre": "Cumbia",
"name": "La Nueva Ola de Cumbia",
"presented_by": "Música No Borders",
"publish_at": "2026-03-18T13:00:00.000-05:00",
"reservable": false,
"reservable_id": null,
"reserved": false,
"date": "2026-03-18",
"end_time": "2026-03-18T23:40:00.000-05:00",
"start_time": "2026-03-18T23:10:00.000-05:00",
"message": null,
"image": {
"alt_text": "La Nueva Ola de Cumbia",
"credit": "Emigdio Ruiz",
"url": "https://images.sxsw.com/gcTq-UBSf9hZQunQFoCWlGgS_mg=/950x633/images.sxsw.com/178/23be5b86-29d5-d139-34e9-2867aed924fb/artist-76241"
},
"credentials": [
{
"name": "Music Badge",
"type": "music"
},
{
"name": "Platinum Badge",
"type": "platinum"
}
],
"contributors": [
{
"id": 76241,
"city": "Los Angeles",
"country": "United States",
"entity_id": 2251719,
"genre": "Latin",
"name": "La Nueva Ola de Cumbia",
"subgenre": "Cumbia",
"state": "CA",
"type": "artist",
"artist_connection": "Brand Partnership, Other Artists to Tour With, Booking Agent - UK/Europe, Booking Agent - Worldwide, PR/Publicity Agency, Publishing, Sync/Music Supervisors",
"image": {
"alt_text": "La Nueva Ola de Cumbia",
"credit": "Emigdio Ruiz",
"url": "https://images.sxsw.com/gcTq-UBSf9hZQunQFoCWlGgS_mg=/950x633/images.sxsw.com/178/23be5b86-29d5-d139-34e9-2867aed924fb/artist-76241"
},
"details": "From Latin America to the world, La Nueva Ola de Cumbia reinvents the biggest hits of the ’80s, ’90s, and 2000s with their unmistakable “cumbialized” style, blending rhythm, high energy, and humor into a vibrant show that connects with audiences of all ages. Formed by musicians from Mexico, Colombia, Peru, Nicaragua, and “Outer Space,” the band is quickly becoming one of the most innovative forces in today’s Latin music scene.\n\nAfter signing with Universal Music Mexico in 2024, they’ve continued to rise in 2025 with TV appearances in Mexico and the U.S., featured moments on La Casa de los Famosos México, major event closings during Latin Grammy Week, and sold-out performances like their show at the Mayan Theatre. Releases such as Viernes de Peligro, Cumbiando, and Mujeriego have made strong impact on audiences and Billboard rankings, which described them as “an innovative proposal, a musical madness.”",
"links": {
"apple": "https://music.apple.com/us/song/riki-ran/1801270142",
"facebook": "https://www.facebook.com/lanuevaoladecumbia",
"instagram": "https://www.instagram.com/lanuevaoladecumbia/?hl=en",
"soundcloud": "https://soundcloud.com/la-nueva-ola-de-cumbia",
"spotify": "https://open.spotify.com/track/6kpxlkoBgZlxwDkMjQvs3Y?si=90a67b7bcf8f4a72",
"tiktok": "https://www.tiktok.com/@lanuevaoladecumbia",
"youtube": "https://www.youtube.com/watch?v=Yj_VQ3Uo4dE"
}
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": null,
"id": "V2453",
"indoor_outdoor": null,
"mixhalo_url": null,
"name": "Mala Fama Rooftop",
"parent_id": "V2295",
"parent_venue_name": "Mala Fama",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "422 E. 6th St.",
"lat_lon": [
30.2670288,
-97.7383848
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Mala Fama"
},
"root": {
"id": "V2295",
"name": "Mala Fama",
"mixhalo_url": null
},
"events": "[omitted 5 venue events]"
},
"description": null,
"audio_url": null,
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"after_midnight": null,
"age_policy": null,
"american_sign_language": false,
"apple_url": "https://music.apple.com/us/song/riki-ran/1801270142",
"audio_description": false,
"caption_url": null,
"captioned_qa": false,
"closed_captioned": false,
"cpe_credit": false,
"event_status": "none",
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "From Latin America to the world, La Nueva Ola de Cumbia reinvents the biggest hits of the ’80s, ’90s, and 2000s with their unmistakable “cumbialized” style, blending rhythm, high energy, and humor into a vibrant show that connects with audiences of all ages. Formed by musicians from Mexico, Colombia, Peru, Nicaragua, and “Outer Space,” the band is quickly becoming one of the most innovative forces in today’s Latin music scene.\n\nAfter signing with Universal Music Mexico in 2024, they’ve continued to rise in 2025 with TV appearances in Mexico and the U.S., featured moments on La Casa de los Famosos México, major event closings during Latin Grammy Week, and sold-out performances like their show at the Mayan Theatre. Releases such as Viernes de Peligro, Cumbiando, and Mujeriego have made strong impact on audiences and Billboard rankings, which described them as “an innovative proposal, a musical madness.”",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "LA NUEVA OLA DE CUMBIA",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [],
"talent_attending": null,
"title_only": false,
"track_display_name": null,
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": "Yj_VQ3Uo4dE",
"related_events": [],
"related_sales_client": null
}