Pär Hagström and Charlatans of Love

Event ID: MS63887

Sat, Mar 14, 2026 | TBD

Venue: The 13th Floor

View on Official SXSW

Summary

(New album DREAMERS BELIEVERS ILLUSIONISTS PREACHERS out in November 2025) Pär Hagström has always moved along the outer edges of music – from the first stumbling chords on his family’s pump organ in Huskvarna, through 90s death metal and 70s hard rock, to the innermost heart of gospel. It’s a journey shaped as much by philosophy, literature, and theater as by rock clubs and church halls, eventually arriving at a universe of its own where drama and soulful preaching merge into one. As a frontman, Hagström is as much a preacher as he is a singer. His voice carries a natural theatrical force – raspy and silky at the same time – with an instinctive readiness to let the music chafe, sweat, and hypnotize. Drawing inspiration from Tom Waits, Led Zeppelin, Mavis Staples and the Blind Boys of Alabama, and together with his band Charlatans of Love, he has in recent years shaped a new musical entity where gospel, soul, psychedelic rock, and funk meet in something as seductive as it is uncompromising. DREAMERS BELIEVERS ILLUSIONISTS PREACHERS is a continuation of the mini-album The End Again (2024), picking up where the story left off.

Contributors

Raw Event JSON

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