SoundMass

{
  "id": "MS63435",
  "track": null,
  "focus_area": null,
  "category": "Rock",
  "event_id": "MS63435",
  "event_type": "showcase",
  "format": "Rock",
  "genre": "Rock",
  "subgenre": "Jazz",
  "name": "SoundMass",
  "presented_by": "The Loyalty Firm",
  "publish_at": "2026-01-13T10:00:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-18",
  "end_time": "2026-03-18T22:50:00.000-05:00",
  "start_time": "2026-03-18T22:00:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "SoundMass",
    "credit": "SoundMass",
    "url": "https://images.sxsw.com/t-8-JkmOtgJkiCLI0PsdGRfg2MI=/950x633/images.sxsw.com/178/8fbefe6a-5722-ca19-a930-b390230232cb/artist-73999"
  },
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 73999,
      "city": "Austin",
      "country": "United States",
      "entity_id": 2240998,
      "genre": "Rock",
      "name": "SoundMass",
      "subgenre": "Jazz",
      "state": "TX",
      "type": "artist",
      "artist_connection": "Gear Endorsement",
      "image": {
        "alt_text": "SoundMass",
        "credit": "SoundMass",
        "url": "https://images.sxsw.com/t-8-JkmOtgJkiCLI0PsdGRfg2MI=/950x633/images.sxsw.com/178/8fbefe6a-5722-ca19-a930-b390230232cb/artist-73999"
      },
      "details": "Sound Mass is an ever-evolving collaboration between Austin’s My Education and Utah’s Theta Naught, celebrated for immersive, cinematic soundscapes and electrifying live performances. Since its inception, the project has captivated audiences with a seamless fusion of post-rock, ambient, classical, and experimental elements, crafting music that is as emotive as it is expansive.\n\nBuilding on more than a decade of boundary-pushing work, Sound Mass is preparing to unveil a brand-new studio album in 2026, promising bold textures and sweeping arrangements that further refine their signature sound. Their performances at SXSW and beyond showcase the chemistry between these two collectives, offering listeners a transformative, deeply resonant journey through instrumental storytelling.\n\nWith a new chapter on the horizon, Sound Mass continues to affirm the power of collaboration and the limitless possibilities of sonic exploration.",
      "links": {
        "apple": "https://music.apple.com/us/song/deep-austin-feat-theta-naught/1755987937",
        "bandcamp": "https://myeducation.bandcamp.com/album/sound-mass-iii-ampersand",
        "spotify": "https://open.spotify.com/track/4tyPS689EO2Gi8Xx9V3l8M",
        "website": "https://www.soundmass.org",
        "youtube": "https://www.youtube.com/watch?v=xWKLpTs3kyk"
      }
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": "21+",
    "floor": null,
    "id": "V1281",
    "indoor_outdoor": "OUTDOOR\rTENT",
    "name": "Zilker Brewing",
    "parent_id": null,
    "parent_venue_name": null,
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "1701 E 6th St.",
      "lat_lon": [
        30.2620446,
        -97.7245698
      ],
      "city": "Austin",
      "postal_code": "78702",
      "state": "TX",
      "name": "Zilker Brewing"
    },
    "root": {
      "accessible": null,
      "age_policy": "21+",
      "floor": null,
      "id": "V1281",
      "indoor_outdoor": "OUTDOOR\rTENT",
      "name": "Zilker Brewing",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": null,
  "accessibility": [
    "High sensory experience"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": "21+",
  "american_sign_language": false,
  "apple_url": "https://music.apple.com/us/song/deep-austin-feat-theta-naught/1755987937",
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": true,
  "live": false,
  "long_description": "Sound Mass is an ever-evolving collaboration between Austin’s My Education and Utah’s Theta Naught, celebrated for immersive, cinematic soundscapes and electrifying live performances. Since its inception, the project has captivated audiences with a seamless fusion of post-rock, ambient, classical, and experimental elements, crafting music that is as emotive as it is expansive.\n\nBuilding on more than a decade of boundary-pushing work, Sound Mass is preparing to unveil a brand-new studio album in 2026, promising bold textures and sweeping arrangements that further refine their signature sound. Their performances at SXSW and beyond showcase the chemistry between these two collectives, offering listeners a transformative, deeply resonant journey through instrumental storytelling.\n\nWith a new chapter on the horizon, Sound Mass continues to affirm the power of collaboration and the limitless possibilities of sonic exploration.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "SOUNDMASS",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": null,
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": "xWKLpTs3kyk",
  "related_sales_client": null
}