Home / Schedule / Thu, Mar 12, 2026

MORGAN

Event ID: MS63300

Thu, Mar 12, 2026 | TBD

Venue: Global Stage @ Downright Austin Backyard (Downright Austin)

View on Official SXSW

Summary

With combined streams of over 100 million and a dedicated online following, Morgan is doing things her way. Morgan began performing at just three years old and by eighteen she’d joined Rudimental as a globally-touring vocalist. Her solo debut ‘My Year’ spotlit her brand of sparkling pop, before a collaboration with Ebenezer (‘Mulholland Drive’) earned her over 10 million streams. Her subsequent EP ‘Alien’ referenced golden-era pop. That same year, ‘ADCT’ (written when she was 17) soared to the #1 spot on both TikTok Trending Sounds and the UK Top 50, earning over 30 million streams. Morgan also co-wrote and featured on Rudimental & Digga D’s ‘Be the One’, Sigma’s ‘Adrenaline Rush’ and Purple Disco Machine's most recent album. She’s been writing for some of the biggest K-pop artists (including NCT’s Jaehyun, TWICE & Aespa). Morgan released her EP ‘Emotional Gangster’ last October and went on to sell out her first UK headline tour at the end of the year including a show at London’s iconic Jazz Cafe. She turned up the heat with the release of ‘One Man’ featuring the legendary Beenie Man, paired with the unapologetic anthem ‘Bad Gyal Energy’.

Contributors

Raw Event JSON

Large nested arrays are compacted for page readability. Full payload remains in dataset files.

Open JSON payload 
{
  "id": "MS63300",
  "track": null,
  "focus_area": null,
  "category": "R & B",
  "event_id": "MS63300",
  "event_type": "showcase",
  "format": "R & B",
  "genre": "R & B",
  "subgenre": "Pop",
  "name": "MORGAN",
  "presented_by": null,
  "publish_at": "2026-01-13T10:00:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-12",
  "end_time": null,
  "start_time": null,
  "message": null,
  "image": {
    "alt_text": "MORGAN",
    "credit": "Lily Lytton",
    "url": "https://images.sxsw.com/MoY6tUqn0djOeYHSRSU2BJkIgGI=/950x633/images.sxsw.com/178/40e4c7de-1478-2b37-6426-420331cfbce2/artist-74989"
  },
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 74989,
      "city": "London",
      "country": "United Kingdom, England",
      "entity_id": 2240291,
      "genre": "R & B",
      "name": "MORGAN",
      "subgenre": "Pop",
      "state": null,
      "type": "artist",
      "artist_connection": null,
      "image": {
        "alt_text": "MORGAN",
        "credit": "Lily Lytton",
        "url": "https://images.sxsw.com/MoY6tUqn0djOeYHSRSU2BJkIgGI=/950x633/images.sxsw.com/178/40e4c7de-1478-2b37-6426-420331cfbce2/artist-74989"
      },
      "details": "With combined streams of over 100 million and a dedicated online following, Morgan is doing things her way. Morgan began performing at just three years old and by eighteen she’d joined Rudimental as a globally-touring vocalist. Her solo debut ‘My Year’ spotlit her brand of sparkling pop, before a collaboration with Ebenezer (‘Mulholland Drive’) earned her over 10 million streams. Her subsequent EP ‘Alien’ referenced golden-era pop. That same year, ‘ADCT’ (written when she was 17) soared to the #1 spot on both TikTok Trending Sounds and the UK Top 50, earning over 30 million streams. Morgan also co-wrote and featured on Rudimental & Digga D’s ‘Be the One’, Sigma’s ‘Adrenaline Rush’ and Purple Disco Machine's most recent album.  She’s been writing for some of the biggest K-pop artists (including NCT’s Jaehyun, TWICE & Aespa).\n\nMorgan released her EP ‘Emotional Gangster’ last October and went on to sell out her first UK headline tour at the end of the year including a show at London’s iconic Jazz Cafe. She turned up the heat with the release of ‘One Man’ featuring the legendary Beenie Man, paired with the unapologetic anthem ‘Bad Gyal Energy’.",
      "links": {
        "apple": "https://music.apple.com/gb/album/one-man/1838024415?i=1838024419",
        "facebook": "https://www.facebook.com/knownasmorgan",
        "instagram": "https://www.instagram.com/morgannn/",
        "soundcloud": "https://soundcloud.com/knownasmorgan",
        "spotify": "spotify.com:track:5kSCM1Lklz9CJOAHZgmHKd?si=034cb7acd53f40dd",
        "tiktok": "https://www.tiktok.com/@morgannnn",
        "website": "https://www.knownasmorgan.com/",
        "youtube": "https://www.youtube.com/watch?v=VxasWhhtrGg"
      }
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2392",
    "indoor_outdoor": null,
    "name": "Global Stage @ Downright Austin Backyard",
    "parent_id": "V2427",
    "parent_venue_name": "Downright Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 E. 10th St.",
      "lat_lon": [
        30.2698058,
        -97.7343172
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Global Stage @ Downright Austin Backyard"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2427",
      "indoor_outdoor": null,
      "name": "Downright Austin",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": "https://music.apple.com/gb/album/one-man/1838024415?i=1838024419",
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "With combined streams of over 100 million and a dedicated online following, Morgan is doing things her way. Morgan began performing at just three years old and by eighteen she’d joined Rudimental as a globally-touring vocalist. Her solo debut ‘My Year’ spotlit her brand of sparkling pop, before a collaboration with Ebenezer (‘Mulholland Drive’) earned her over 10 million streams. Her subsequent EP ‘Alien’ referenced golden-era pop. That same year, ‘ADCT’ (written when she was 17) soared to the #1 spot on both TikTok Trending Sounds and the UK Top 50, earning over 30 million streams. Morgan also co-wrote and featured on Rudimental & Digga D’s ‘Be the One’, Sigma’s ‘Adrenaline Rush’ and Purple Disco Machine's most recent album.  She’s been writing for some of the biggest K-pop artists (including NCT’s Jaehyun, TWICE & Aespa).\n\nMorgan released her EP ‘Emotional Gangster’ last October and went on to sell out her first UK headline tour at the end of the year including a show at London’s iconic Jazz Cafe. She turned up the heat with the release of ‘One Man’ featuring the legendary Beenie Man, paired with the unapologetic anthem ‘Bad Gyal Energy’.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MORGAN",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": null,
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": "VxasWhhtrGg",
  "related_sales_client": null
}