#WhileBlack

Event ID: FS19323

Wed, Mar 18, 2026 | 7:30 PM - 8:54 PM

Venue: Rollins Theatre at the Long Center

View on Official SXSW

Summary

#WhileBlack is an urgent documentary that centers on one of the most viral videos of our time: George Floyd’s murder, seen 1.4 billion times in 12 days, sparking protests in over 2,000 cities worldwide. With exclusive access to Darnella Frazier and others like Diamond Reynolds, who livestreamed Philando Castile’s killing, the film reveals how social platforms and corporations profit from viral Black trauma, while survivors endure lasting psychological and physical danger. #WhileBlack is a powerful meditation on modern witnessing, exposing the human cost of viral footage while asking urgent questions about race, technology, and accountability.

Contributors

Raw Event JSON

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